SrPerro – Corporate identity, UX & design for badges
SrPerro is an urban guide specialized in canine products and services.
Micaela de la Maza told me that she wanted to create a guide to make dog owners’ lives easier, listing the best places to go to with your dog and the services they might need. She also wanted to offer a shop with little doggy gifts.
I designed the logotype, using a photograph of her dog, Colega. I wanted it to be very expressive, in order to play with it in different situations and emphasize that SrPerro is a well-trained dog. I simplified it and added a bowtie.
I used a font that I was sure would work well on the web (because it is mostly an all-web project) – clean, fun, elegant and with personality.
Meanwhile, we developed the site’s concept, made the navigation tree, prototyped the key screens and gave them to the team she hired to design the site.
I also designed some tags to be sold in their shop.